That’s why today at Groceryshop, we announced the launch of Consumer Goods Cloud, which will enable closer connections across the entire CG value chain - from retail channel customers to the end consumer.Ĭonsumer Goods Cloud is built on the core Salesforce platform, giving brands the power to transform how they collaborate with retail channel partners. We understand that retail execution falls squarely on the sales rep’s shoulders, but productivity in the field is split.
While 95% of CG products are still sold in physical stores, a significant 52% of CG leaders say merchandising and marketing plans aren’t executed as intended. Last spring, we surveyed 500 global consumer goods (CG) leaders about the fight to remain relevant and future-proof in today’s evolving, hypercompetitive CG landscape.